Tag: client experience

Digital experience has become an essential component of a wealth manager’s client offering. As client expectations increase based on their experiences elsewhere, a poor digital offering erodes trust and impacts retention. Wealth Managers must invest in a credible digital strategy to empower Relationship Managers and meet client needs. Our article explores why this is crucial and outlines 5 principles for successful client-facing digital projects.

In pursuit of asset growth and retention, a high-quality client experience acts as a critical differentiator during manager selection. In this article Claire Hepworth and Ben Ratcliff discuss intentional client service models, highlight what Distribution leaders should consider when determining how best to service their clients, and outline how to overcome common obstacles when building a competitive client servicing edge.

Client onboarding is an increasingly critical phase of the end to end client journey for investment managers, offering an opportunity to demonstrate client experience excellence and cement a reputation of differentiated client service. Alpha FMC’s Christoph Berenbroick and Katia Arami explore the challenges and opportunities in client onboarding, and highlight where leaders are focusing their efforts.

Digital client experience has become an increasingly important focus area across the Asset Management sector, driven by the accelerant effect of the COVID-19 pandemic on the shift from physical interactions to virtual interactions. Alpha’s approach to defining digital client experience strategy helps Managers respond to the constantly evolving landscape of their end-client’s digital expectations, leading to increased client satisfaction, in addition to improved commercial propositions and operational efficiencies.

In the second Digital Strategy article in the series, Kevin O’Shaughnessy, Joe Brown and Tom Goldwater look at where Digitisation can have the biggest commercial impact in the way firms operate by assessing how to effectively identify and measure opportunities.

The increase in expectations and requirements for asset owners has put pressure on the ESG-related services provided by asset managers. The question is: are you prepared to meet these growing demands?

The challenge for Wealth Managers today? Balancing the exciting pursuit of front-facing opportunities to enhance the client experience, while simultaneously addressing core legacy systems, culture and talent gaps.